IMCC Copenhagen 2025

STORYTELLING IN MUSEUM DESIGN

Creating a seamless and unique museum experience requires a collaborative approach between the architect, museum professionals, and exhibition designers from the very beginning of the project. By working together early on, the three parties can ensure that storytelling drives the design process, seamlessly integrating architecture, exhibition design, and visitor experience.

The architect brings an understanding of space, flow, and the building’s physical environment, which should not be seen in isolation but as part of a larger narrative. The museum professionals, often curators or content experts, know the collections and the core message that needs to be communicated. Exhibition designers translate this content into engaging, interactive environments that guide the visitor through the story.

Starting collaboration early allows these stakeholders to co-create a cohesive experience where architecture and exhibitions do not compete but complement one another. Storytelling becomes the thread that weaves everything together. For example, a well-designed building can enhance the narrative by providing thoughtful transitions between spaces supporting the themes

through materials, lighting, and structure. The exhibition design can amplify these elements, guiding visitors through physical and emotional stages, while the artifacts become a dynamic part of the narrative.

Incorporating storytelling as the main guideline ensures that every aspect of the museum experience—from the layout to the visual design—serves a unified purpose. This collaborative process allows each discipline to enrich the others, creating a truly immersive and unique experience for visitors.

The Congress agenda will be released in the spring of 2025.

Stay tuned!